Going global is tricky. When expanding into new markets, businesses tend to replicate their marketing strategy from their country of origin. International marketing is about adapting your strategy, not replicating it across the markets.
Each country has its own cultural specificities so businesses usually struggle with:
- Leading their marketing strategies across countries
- Overcoming the cultural barriers
- Positioning their business against local competitors
- Localising their brands’ assets & creatives
- Developing sustainable PPC campaigns
- Scaling their use of the marketing tools