Corporate Video Production Company India
Out of the videos we happen to watch in a day, 90% of them must be live action videos. The advertisements, Training/tutoring online MOOC courses, Interviewing snippets, etc are mostly Pure live action videos or either combined with 2D/ 3D animations to make it more attractive.Visual Birds featured as one of the best live action video producers in Coimbatore and India presents a simple understanding to live action videos, Live (Shoot) + Action (Involves a humanized act) + Video (Recorded) = Live Action Video
The wide use of live action videos comes from its realistic nature where real people convey the intended story (the story may be real or unreal based on the concept of the storyline). Thus giving a humanizing feeling to the viewers which can penetrate their minds and in the process influence them.Live action videos are also referred to Corporate videos as corporates highly utilize this kind of video to communicate their actual products, processes, culture, achievements, highlights, etc.
Tailoring to the needs of the business/advertisers, live action videos (Corporate Videos) can be customized adding graphics, motions, and other animations whichever relevant, possible and adds value.
Lights Camera Action
Making a live action video involves the usual 3 step process: Pre-production, Production, and Post-production.
Video Recording in the pre-set location with the help of artists.
Pre - Production Tasks
Understanding the needs for the video and conceptualizing accordingly arranging the location, cast, physical products or Properties required, wardrobe, stylists and set.
Pre - Production Tasks
Music and Sound effects, video editing and added elements (Title, text and animations.)
Keep In Mind While Choosing A Live Action Video
Examples Of How A Live Action Video Can Be Used?
4 Important Reasons To Choose Live Action Videos
Best suited for Physical products
When a business adopts live action videos to promote their physical products, it helps the viewer to visualize the product and its features witnessing how the product can be used and benefited. This is how people can relate the situation in the video and start contemplating on whether to buy the product.
Can be budgeted
Who said live action videos involve much investment and become expensive for a startup, SME to go with this kind of video. Even these can be budgeted and executed using facilities, things like iPhone that is available and pulling colleagues, friends to perform the acting/action instead of professional artists and models, thereby reducing the investment in making a live action video.
Lively and connect emotionally
People can be highly influenced using live action videos as the message is delivered by people like them (artists, actors, models). The feelings, the act and the mood of the video impact the lives of the viewers emotionally influencing their perceptions and purchase decisions towards the product, business or the advertiser.
Things that animations can’t convey
Animations are a wonderful disruption, yet, it has its own purpose and applications. Not all concepts and stories can be imagined using animation characters. Of course, we need real people to narrate the story and pull people.
A professional video agency that delivers
Are you looking for help with a single video project or an entire marketing strategy? Contact Thrive today for creative video marketing services and technical solutions that will provide real, measurable results.