Motion graphics is where animation and graphic design meet. It creates the illusion of movement in order to portray abstract messages or elegant transitions mostly for purpose-driven video footage. It can be made as simple or as complex as you like and often presents the information with animated text.
With the rise of computer animation, motion graphics has grown in popularity and has gradually differentiated itself from other animation styles. Its visuals are usually fluid, bright, colourful and without outlines.
Generally speaking, motion graphics is more suited to serious commercial advertising such as that in the financial sector. However, it can also be effectively combined with any animation style, like 3D and cartoon, or even live-action to help you stand out from the crowd no matter the industry.
So, if you have a motion graphics project in mind or even just some general questions, why not get in touch with us today? We’d love to help!