Venturing into the world of video marketing is exciting stuff – a potentially game-changing tactic that can capture your target audience’s attention, make you more visible in searches and convert prospects left, right and centre.
Except it’s not quite that simple. Because as well as the necessary approvals, budget, and executive buy-in, you’ll also need a video marketing strategy.
Whether it’s your first foray into video marketing plan or you’re already a convert, you can go a long way to making sure your next campaign’s a success by getting a strategy together. That’s a fancy way of saying you’ll need to write down who you’re aiming at, what you want them to do and how you’ll measure the results. It’s all about making sure your video content is aligned with your company’s bigger objectives.